How this job is changing

AI for Marketing

AI opportunities

Draft campaign options, repurpose approved messages, and review performance notes.

Changed working practices

Brand, legal, and channel owners still approve anything that publishes.

Risks and controls

Off-brand claims, scraped competitor copy, and analytics pasted into the wrong tool.

Recommended skills

Briefing an AI tool with a real audience. Editing AI drafts. Source checking

Recommended courses

No published course is assigned to this role yet. The brief above still stands, and the course will appear here when the Training Server catalogue includes it.