self-paced

AI for Marketing

AI for Marketing — applied AI for this role using shared foundations and practical workflows.

This page is the course itself. Commercial AI training for UK companies is owned by the AI training hub.

Delivered by AI Build

Learning platform: SAVI.education

Certificate issued by SAVI.education

Duration
3 hours
Price
£59
Level
Intermediate

Who this course is for

Who it's for
People whose work sits in AI by Role and who want a practical, workplace-focused course rather than a generic overview.
Prerequisites
No specialist background required. A laptop and an approved workplace AI tool will help you practise the exercises.
What you'll be able to do
  • Complete “What Generative AI Is and Is Not” and apply it to a real task at work.
  • Complete “Data Boundaries and Safe Use” and apply it to a real task at work.
  • Complete “Giving AI Clear Instructions” and apply it to a real task at work.
  • Complete “Marketing Strategy And Campaign Planning” and apply it to a real task at work.
Duration & level
3 hours · Intermediate
  • Self-paced lessons
  • Credential

Certificate

AI for Marketing Certificate

Awarded on successful completion of all required course steps.

Course syllabus

Lessons are grouped into clear steps with visual cues, so each course is easier to scan before you start.

Lessons unlock after purchase. Create your account with the same email you paid with — no course code is required — or choose “Already purchased?” above.

  1. Step 1 · Lesson

    What Generative AI Is and Is Not

    Define generative AI, contrast it with traditional software, and set realistic expectations.

  2. Step 2 · Lesson

    Data Boundaries and Safe Use

    Set clear boundaries for personal, confidential and regulated data in AI tools.

  3. Step 3 · Lesson

    Giving AI Clear Instructions

    Write clear goals, context and constraints for better AI results.

  4. Step 4 · Lesson

    Marketing Strategy And Campaign Planning

    Learn how to use AI to turn business objectives into a structured marketing campaign plan with clear audiences, messages, channels and measures. You will practise prompting for strategic options, testing assumptions, and creating usable planning documents while keeping human judgement and brand governance in control.

  5. Step 5 · Lesson

    Content Creation

    Learn how to use AI to plan, draft and adapt marketing content while keeping human control over message, quality and brand fit. You will build a practical workflow for briefs, first drafts, repurposing, review and improvement across common campaign assets.

  6. Step 6 · Lesson

    Brand Voice And Content Governance

    Learn how to use AI to keep marketing content consistent, compliant and on-brand across channels. You will build a practical brand voice framework, create reusable prompts and set up a review workflow that supports quality without slowing teams down.